GUSPOD: PODCASTS

Premium broadcast quality podcast production for brands

Get in touch to see how we can help you start yours.

We can create bespoke broadcast-quality Podcasts for businesses of all sizes, along with additional podcast marketing content that will drive customers to your social media platforms and help promote your business podcast effectively on the web.

Podcasts should not seem out of reach to SMEs.

It’s a valuable and modern marketing tool for companies which Gusman Productions can deliver at an affordable price.

With the award-winning Gusman team behind you, we will guide you safely through the process.

We’ve been making award-winning audio content for 20 years, so let our experts help you with everything from preparing to uploading your podcast.

THE FULL PACKAGE

Broadcast quality podcast

Full preparation by a dedicated producer
Hosted by an experienced radio presenter
Recording via our specialised online system
Editing (including de-um/ah) so everyone sounds their best
Audio mp3 file mastered to Apple/Spotify specifications
Hosting on high-bandwidth server
Publication on Apple, Spotify, Google, YouTube and Amazon

Extra content marketing

Full Show Notes for podcast player
Video teasers with podcast clips and animated text.
Video version of the podcast with audio, brand logo and animated waveform
99% Accurate Human Transcription for Google SEO
Professionally written summary article/blog
Social Media Photo Quotes and Posts

Pricing on request

THE PODCAST PROCESS

PLANNING AND STRATEGY

This is the first essential step needed to give your podcast a solid foundation.

It includes planning the strategy for your podcast, who you are trying to reach and what goals you need to achieve. This information will help us develop the format, who should present the show, and the style of audio elements you’d like including IDs and music beds. We also create your podcast logo and artwork.

Finally, we upload your podcast so it is available on Apple, Spotify, Google and others. The link to the podcast can then be hosted on your website & social media platforms or sent to potential customers and clients.

For each edition of your podcast we prepare and produce the show, and provide reams of content marketing material to promote the business podcast.

Once we’ve worked out the format of your podcast we’ll research topics to include, who should appear on it, and book guests.

PREPARATION

We’ll write scripts which can include brand mentions and sales scripts to be read by the presenter.

A running order will then be prepared along with some sound design elements, and then we’re ready to start the fun part which is recording!

We can supply an experienced broadcaster or comedian/entertainer to host your podcast, but of course you are welcome to present or co-host yourself if you choose.

PRODUCE

When booking guests we’ll look after the technical side if we require to interview someone remotely via Zoom or other audio services such as CleanFeed. After recording all the elements in the running order we then edit for a professional flow and produce the sound to BBC Technical Spec standard.

This can give your podcast a real personal and authentic feel but is completely optional if you’d prefer to leave it to a professional audio host.

To boost SEO we can also supply transcripts of interviews, show notes with an overview of the content within the show, along with guest biogs. We will also provide a written summary of the podcast which be used for press releases, email newsletters, and for websites.

Your GusPod project includes everything from preparation to recording/editing, uploading to Apple/Spotify and a heap of content material to promote your brand.

Start sharing your podcast and your audio message using the content marketing material we can supply to you.

PROMOTE

You may opt for a short video highlights clip with text and images which you can use to promote your podcast on YouTube or on your social media pages.